As part of the brand team, we were challenged to bring together the uBreakiFix and Asurion brands to create an identity for Asurion Tech Repair & Solutions. This entailed a strategic overhaul of both organization's visual identities, messaging, and brand perception. The primary goal was to blend the two brands to better reflect the evolution, values, and market positioning while fostering stronger connections with our audience.

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Target Audience: Millennials who love their tech and want to protect their devices. Parents looking to make their tech last. Environmentalists, who want keep the device they have as long as possible.

Brand Values: Service, Vision, Innovation, Integrity and Partnership

• Brand Identity, Brand Strategy, Typography, Iconography, Layout and Composition