uBreakiFix x Asurion created the need for a comprehensive transformation of the uBreakiFix visual identity, from logo design and color palette to iconography and brand messaging. The objective was to create a fresh, approachable, and cohesive brand that resonated with the target audience, aligns with the values, and positions of uBreakiFix x Asurion as a leader in the repair industry.

I developed hand drawn illustrations and icons, we add real people and hand lettering into our layouts to give the brand a more friendly feeling. Less about the tech itself and more about the people and experiences.

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Target Audience: Millennials who love their tech and want to protect their devices. Parents looking to make their tech last. Environmentalists, who want keep the device they have as long as possible.

Brand Values: Sustainability, Quality, Integrity and a Passion for tech.

• Brand Identity, Illustrations, Iconography, Photo Editing, Layout and Composition,
  Typography