
uBreakiFix: Branded Packaging
Art Direction: Eddie Matias
uBreakiFix Liquid Glass package design involves the creation of a comprehensive visual identity for a product line, encompassing both packaging design and a range of marketing collateral. The goal is to develop a cohesive and visually captivating brand presence that resonates with the target audience and communicates the essence of the product line. I showcased the benefits of the product by using custom iconography. The marketing collateral I created included emails, store posters, post cards and rack cards. This package design was the template for many other tech accessories sold in stores.
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Target Audience: Millennials who love their tech and want to protect their devices. Parents looking to make their tech last. Environmentalists, who want keep the device they have as long as possible.
Visual Identity, Package Design, Iconography




