uBreakiFix: Branded Packaging

Art Direction: Eddie Matias

uBreakiFix Liquid Glass package design involves the creation of a comprehensive visual identity for a product line, encompassing both packaging design and a range of marketing collateral. The goal is to develop a cohesive and visually captivating brand presence that resonates with the target audience and communicates the essence of the product line. I showcased the benefits of the product by using custom iconography. The marketing collateral I created included emails, store posters, post cards and rack cards. This package design was the template for many other tech accessories sold in stores.

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Target Audience: Millennials who love their tech and want to protect their devices. Parents looking to make their tech last. Environmentalists, who want keep the device they have as long as possible.

  • Visual Identity, Package Design, Iconography

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uBreakiFix Summit 2020

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uBreakiFix x Asurion