Summit was an annual State of the Business conference for franchisees and partners of uBreakiFix. In 2019, I was asked to create the branding for the 2020 event. That included the logo, color palette, and icons, as well as, swag, all printed materials and the presentation.

I used the uBreakiFix brand colors to represent different aspects of the business. The overlapping shapes communicated how the departments work together to provide the best experience for the customer, franchisee and partner.

Building this event branding allowed me to collaborate with teams to present the company’s future plans.

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Target Audience: Franchise Owners, Potential Franchise Owners, Partners and uBreakiFix Employees

Brand Values: Vision, Innovation, Partnership and Service

• Branding, Iconography, Event Design